Co-Founder & Creative Director

Shane Byrne has produced some of the biggest and most globally recognised television formats in the world.

These shows include Britain’s Got Talent (ITV), The Circle (Netflix), The X Factor (ITV), Big Brother and Celebrity Big Brother (Channel 5), Strictly Come Dancing / Dancing With The Stars (BBC), Got To Dance (Sky), Dating In The Dark (ITV), Blind Date (Channel 5), The Big Reunion (ITV), Channel 4’s Comedy Gala, The Brit Awards (ITV), Queen of The Universe (Paramount Plus) amongst many more.

Working alongside Fox Alternative Entertainment, Byrne has been the Showrunner & Executive Producer on four consecutive seasons of Name That Tune and Celebrity Name That Tune. He also served as an Executive Producer on The Floor, and multiple seasons of Beat Shazam and Don’t Forget The Lyrics.

Byrne began his TV career at state broadcaster RTÉ in Dublin before relocating to London where he worked with all of the UK’s leading networks including ITV, BBC, Channel 4, Channel 5 and Sky with production companies Fremantle, Banijay, Studio Lambert, So Television, Potato TV, Open Mike, Two Four, South Shore and World of Wonder.

Prior to co-founding Diffusion Media, Byrne held the position of Head of Entertainment at Bigger Stage for over 3 years. In this role, Byrne managed the unscripted slate of productions, while cultivating day to day working relationships with co-producers Fox, FAE, Eureka Productions, Apploff Entertainment and Studio Ramsay Global amongst others.

Co-Founder & Managing Director

Jamie D’Alton is one of Ireland’s most prolific documentary and factual television producers. For the past 15 years he has owned and operated Motive Television, producing smart, hard-hitting and socially aware films that have resonated with both critics and audiences.

Emmy® Award Winning The Deepest Breath is his latest feature documentary. Produced in partnership with A24, Ventureland and RAW, it premiered at the Sundance Film Festival (2023) and was released globally on Netflix. The film won two Critics Choice Awards and an Emmy for Outstanding Sports Documentary.

He also developed and produced the feature documentary
Notorious (2018) on UFC star Conor McGregor for Universal. Distributed around the world, Notorious is the highest grossing Irish documentary of all time.

Award-winning documentary credits include Prison Families, Travellers Guide, Between Land & Sea and The Irish of 9/11. In 2016 he produced Born To Run – The Secret of Kenyan Athletics which won multiple awards including the IFTA for Best Sport Documentary. In 2017 he produced I Am Immigrant a documentary about race, identity and the far right in Ireland which won best documentary at the IFTA’s.

Other recent Executive Producer credits include some of Ireland’s highest rating TV shows, including DIY SOS: The Big Build Ireland, Special Forces - Ultimate Hell Week, Mean Machines, Inside Penneys, Toughest Place To Be and
The Toughest Trade.

Head of Development & Partnerships

Brad Austin’s 15 plus years of unscripted TV experience span both the buying and selling side of the business, where he’s created, developed and worked on series encompassing studio game shows, physical competition formats, social experiments, music performance formats, comedy formats, as well as docuseries and crime documentaries.

A selection of these series include Naked & Afraid and Naked & Afraid XL for Discovery Channel, Dancing With Myself for NBC, Dallas Cowboys Cheerleaders: Making the Squad for CMT, and The Einstein Challenge for History Channel.

Austin has overseen development or held senior level positions at Lionsgate Television, All3 America, ITV America, Irwin Entertainment and Discovery Studios.

Austin began his career at Paramount as a junior executive for Country Music Television developing and working across a variety of music and competition formats, as well as docuseries with production companies including Fremantle, ITV America, 495 Productions and Shed Media. 

Platforms that Austin has sold series to and worked closely with on development projects include Netflix, Prime Video, NBC, FOX, ABC, CBS, Hulu, Discovery, A&E, History, Lifetime, and Oxygen.